BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20230615T130000Z DTEND:20230615T140000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:An Illustrated Future : The New Magical Era of Branding your Business DESCRIPTION:Hosted by: Digital Nova Scotia\n\n Illustration as a visual medium is the ability to create something out of nothing. It can be expressed in any number of ways\, from editorializing a blog post to a technical rendering of a product to your brand story posted on social media. It can be anything! And more importantly\, it can be 100% customized to express what your company does so well and what it can do to build a better future.\n\nSo the big question is why is illustration not as popular of a visual tool compared to options like photography\, stock imagery or user generated content?\n\n'Illustration' has a reputation that is often described as juvenile\, cartoony or receives the oh-so-familiar reception of\, "it's just not part of our brand". It can be! With a confluence of creativity and courage\, it can be something much\, much more than its historical reputation. \n\nIt's time to broaden our understanding of how illustration can be applied to a brand in ways to accentuate its visual identity and extend its marketing reach to approach new audiences and users. \n\nTogether\, we will look at how illustration-inspired design can influence how an organization can extend its brand to reach new heights with an emphasis on global tech leaders that use illustration as a foundation to emphasize their vision and values.\n\nWe will also see how illustration can be used in a local context by reviewing cases of how it's been utilized to help Nova Scotian businesses apply their mission in unique ways that are impactful and honest to their brand.\n\n \n\n3 Key Takeaways\n\n\n Illustration can be used to humanize your visual brand to make your digital marketing efforts more approachable\n Illustration is a way to personalize your brand to embody the true spirit of your organization\, while simultaneously differentiating yourself from your competitors\n Illustration is a bridge to express the unknown\; it can provide shape to an unimaginable future inspired by the vision and values of your organization X-ALT-DESC;FMTTYPE=text/html:

Hosted by: Digital Nova Scotia

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&ndash\;Illustration as a visual medium is the ability to create something out of nothing. It can be expressed in any number of ways\, from editorializing a blog post&mdash\;to a technical rendering of a product&mdash\;to your brand story posted on social media. It can be anything! And more importantly\, it can be 100% customized to express what your company does so well and what it can do to build a better future.

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So the big question is&mdash\;why is illustration not as popular of a visual tool compared to options like photography\, stock imagery or user generated content?

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&lsquo\;Illustration&rsquo\; has a reputation that is often described as juvenile\, cartoony or receives the oh-so-familiar reception of\, &ldquo\;it&rsquo\;s just not part of our brand&rdquo\;. It \;can \;be! With a confluence of creativity and courage\, it can be something much\, much more than its historical reputation. \;

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It&rsquo\;s time to broaden our understanding of how illustration can be applied to a brand in ways to accentuate its visual identity and extend its marketing reach to approach new audiences and users. \;

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Together\, we will look at how illustration-inspired design can influence how an organization can extend its brand to reach new heights&mdash\;with an emphasis on global tech leaders that use illustration as a foundation to emphasize their vision and values.

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We will also see how illustration can be used in a local context by reviewing cases of how it&rsquo\;s been utilized to help Nova Scotian businesses apply their mission in unique ways that are impactful and honest to their brand.
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3 Key Takeaways

\n\n\n LOCATION:Online Register here: https://members-digitalnovascotia.wildapricot.org/event-5246789 UID:e.1256.1619 SEQUENCE:3 DTSTAMP:20260424T104259Z URL:https://members.cbregionalchamber.ca/events/details/an-illustrated-future-the-new-magical-era-of-branding-your-business-1619 END:VEVENT END:VCALENDAR